Dealing with Clear Cases: Four Ethical Paradigms Consider four paradigms of wrongdoing. Such examples are typically used to sharpen moral concepts, locate ethical limits and explore moral reasoning. Ethical dialogue often repairs to clear cases like these when wholesale doubt threatens dominion. capital punishment for misdemeanours), mass live-birth human cloning, and pathologies like bestiality, incest and consensual cannibalism. In this paper we consider four ethical paradigms: genocide, disproportionate punishment (e.g. Although there are bound to be grey areas and borderline cases in the moral domain, the strength of the natural law approach is most evident where paradigms are concerned. In this, the natural law tradition arguably offers a secure foundation for an understanding of right and wrong, good and evil, virtue and vice, and the common good. It promises the possibility of arriving at moral truths by reference to truths of ontology and a metaphysics that is comprehen-sible to human reason. By insisting that normativity is based on how things are in fact, the natural law tradition avoids the relativistic implications of the idea that morality is wholly based in features of man's making, whether consensus, feeling, emotion, social construction, convention, performative utterances or human methodology. The natural law is one of the most enduring of philosophical traditions. This paper is an attempt to highlight the rising pace of consumerism and commercialization of social life in the name of human freedom squarely overlooking the ethical dimensions. It has to be thought about in connection with what we actively want for our humanity. Economic activity is something people do, one kind of activity among others, and as such it is subject to same moral considerations as other activities. Selling kidneys may be a potent sign of post-modern freedom but it cannot overshadow the commercial element inherent in it. There may be consent in consensual cannibalism but it does not morally justify the demeaning effects of cannibalism. Using tattooed body for advertisements and commercial gains objectify and demean human body.

Markets leave their imprint and often deep imprints. The language of customer and provider has found its way into practically all areas of our social life, even education and health care.

In the new framework, economic motivations, relationships, conventions and so on are the fundamental thing and rest is window-dressing.

Minimal state, unfettered markets and consumerism have occupied the center stage of modern thinking and critical analysis.

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